Following the example of other teachers at the studio where I work, I often begin class by walking in, and saying “Hello friends!”. The more I teach yoga, the more I realize that while some of the business relates to the studio space, the pricing, and the styles of yoga, a large percentage of the business is building relationships. As requirement of our studio, I spend almost as much time checking in students before class, and checking in with them after class as I do teaching . Every time someone signs in, I have the opportunity to engage in building a relationship, or not. From what I’ve experienced, engaging in a client’s life—even in ways as simple as remembering their name or asking about their day—can leave a very lasting impression!
As yoga teachers, we are not privy only to people’s physical bodies, but their emotional bodies as well. In many ways, we serve as counselors, confidants, and consultants. We see them through the good days and the bad—when their kids are sick, when their husbands have lost their jobs. I’ve enjoyed getting to know my students, because it also means I can create more fulfilling classes, which meet both their physical and emotional needs. I also think this attention to clients on an individual level also helps build the community of yoga studio—people don’t just come for the yoga, they come to see other students and teachers that have grown to love. I feel the same as a teacher—it brings joy to see the regulars walk through the door, and provides a great challenge to keep things exciting for them. Sometimes, I will think of a certain client when planning a class or playlist. So if you are teaching, get to know your students, and if you’re a student, take the time to say hi to your teacher! You will both benefit! This morning, I taught a small class full of regulars, and when I walked in, it made my heart full to say “Good Morning Friends”, knowing I truly meant it.